Dating sites on fb

"But if you promote it from your own Facebook page, your ads are likely to appear on friends' and family's pages," says James."We create a new Facebook page for each user, and have a specific methodology to target the ads from that page, so that you're not wasting leads on your relatives." The potential for Lovebook is vast, claims James."We also target interests, which means there's more potential for a long-term relationship than with a site that's purely based on looks, such as Tinder." James hopes his firm will be adding "2,000 new users a month" by the end of the year.Facebook's guidelines prevent dating sites from using the paid advertising slots to promote themselves, but individuals looking for love are free to advertise, claims James.If your soulmate is still out there, chances are he or she is on Facebook.A new service called The Datable seeks to make love connections within Facebook's global network of more than 901 million users.

"These ads have the potential to go viral," says James.

"We think it could be especially popular with people aged 40 and over, because they are already comfortable with Facebook," he says.

"They might not want to try a dating app, but something like this will feel more straightforward." However, the first-time entrepreneur admits that some people could find the Lovebook concept "creepy".

I don't understand why people date on Tinder in the first place. Here's the truth about Tinder: it's used by a bunch of people who usually lie about their height and their weight. You've got a few words and a few pictures, and most of them don't look like their picture at all because they're putting up what I call... Pictures that they think will actually hook somebody.

When you date somebody on Tinder, you're going out on a complete blind date because most of the time, you don't even talk to them beforehand. So by the time you show up, you've never heard each other's voices and you don't even know what the other person's all about.

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